Our typical visitor…
Typical visitors to LikeBike are a mix of local residents and cycling enthusiasts from within Monaco, around Europe and beyond. Monaco residents visiting LikeBike are typically very wealthy, design literate and have a passion for luxury cars, boats, designer clothes, watches and other jewellery. Ages of visitors vary from young children accompanying parents, teenagers, families right through to retirees but the majority are wealthy 20-55 years olds with a renewed enthusiasm for cycling, fitness and expensive toys.
With the the highest GDP per capita in the world since 1970 at $2000, the highest number of millionaires and billionaires per capita, the highest population density, the most expensive real estate at $69.700/m2 (2011), the highest number of Police – lowest crime, Monaco and it’s residents enjoy a luxurious lifestyle with an abundance of global design and lifestyle brands associated with wealth, quality and luxury.
Whilst most of our visitors list Monaco as home, the majority maintain second and third homes not only in their country of origin but also in the surrounding area and various exotic locations across the globe. Locally, the Cote D’Azur boasts some of the most expensive prime real estate in the world.
With a immense passion for Cars, Monaco has the second highest ownership of cars in the world at 899 per 1000 with an even higher percentage of high end luxury and sports cars that are always on display in and around Monaco. While many people visit motor shows and car museums, a simple walk through any of the Monaco car parks offers a automobile wonderland.
Along with Car and boat ownership, Monaco is also a leading location for cycling – high end cycling. Not surprisingly, Monaco has the highest population of professional cyclists living in and training around the Principality and given the high net worth of many of the residents and their exposure to the cycling scene, high value and professional grade, high tech and very expensive bicycles are a must have and are often seen on the classic rides around Monaco.
With Nice airport just 7 minutes away by helicopter, ownership and use of Private jets is not uncommon – as is the case for the numerous helicopters perched on the super Yachts that fill the iconic Port of Monaco. Monaco is also home to the largest Super Yacht show in the world and host to a thriving Yacht sale and purchase and charter industry.
Being the second most visited location in the world per capita, along with a wealthy and enthusiastic local population, Monaco is the perfect location for LikeBike and those luxury lifestyle brands who are associated with the event.